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Yodobashi Camera is one of Japan's biggest electronics and home appliance retail chains.

The Apple store in Yodobashi AkibaThere are 24 branches of Yodabashi Camera, about half of them in the greater Tokyo area, and the rest in big population centers throughout Japan, going as far north as Sapporo in Hokkaido and as far west as Hakata in Kyushu.

Cameras in Yodobashi Camera, Akihabara
Yodobashi Camera began in 1960 as a camera store, when a camera cost months and months worth of the average salary. Yodobashi Camera's strategy was to open stores right next to major stations in the greater Tokyo area and to stock as many products as possible, rapidly expanding into home appliances in general. Yodobashi Camera is all about accessibility: accessibility to stores: near stations and open from 9:30am to 10pm, and accessibility to products, the range of which now covers pretty much everything.
Yodobashi Akiba, AkihabaraThis strategy very much paid off, and Yodobashi Camera is now a giant, especially in the Tokyo area where shopping for appliances almost necessitates a visit to Yodobashi Camera to compare prices - whether in person or online.

Selling cameras at Yodobashi CameraOnline is Yodobashi Camera's new retail frontier. Last September Yodobashi Camera started a new online service called Yodobashi Extreme that, in the 23 Tokyo wards and a few areas just outside them, directly competes with Amazon Japan's Prime Now.

Multimedia Akiba Store information counter, S...