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JTB Sunrise Tours is all about helping you explore the country of Japan. From geisha to sushi to anime to even World Heritage sites, we are committed to increasing global awareness Japan as a travel destination. Our dedication to this cause has paid off immensely. Since we were founded over 45 years ago, we have assisted more than six million tourists and business people in their travel through the Land of the Rising Sun. Won't you let us serve you next"
Sunrise Tours prides itself on being the world's top prearranged package tour specialist for visitors to Japan. We offer traditional English-speaking tours and free-plan package plans to major tourist destinations within Japan. Our free-plan packages are especially a treat, offering accommodation and transportation to popular destinations within Japan for often cheaper than the list price of the transportation itself. We also take reservations from groups and individuals for private chartered versions of our tours

Our History

JTB was originally founded in 1912 on the premise of promoting travel to Japan by overseas visitors. In 1964, in conjuction, the opening of the Tokyo Olympics and Japan's main shinkansen (bullet train) line, JTB decided to establish Sunri...