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Hida-Takayama: surrounded by greenery and the mountains, such as the Japanese Alps. Even in summer, pleasant days are frequent; because of this, even since the old days it has been a popular summer resort. This summer, we have started a campaign "A Japanese Summer Vacation in Hida-Takayama"--change into a yukata (summer kimono) and experience the cool, Japanese breeze as you walk and explore the streets of Takayama.

As part of this campaign, Takayama's main tourist information centers and lodges have begun distributing "Town Stroll Coupons". You can do a variety of things with this coupon: try some of Hida's local dishes at beloved local restaurants, such as Hida beef; visit nationally designated cultural properties, such as the Takayama Festival Stall Hall, and other famous cultural tourist spots that represent Takayama; try Hida's grilled senbei (rice crackers), or even panning for gold; there are a total of 43 different shops you can use the coupon at that run the gamut from food, to culture, to new experiences.
For those who are not used to wearing traditional Japanese clothing, the stores "Sugihisa Dry Goods" and "Nakata Dry Goods", both in Takayama, will let you rent and help you p...